No idea what a lead magnet is?

Short intro paragraph goes here.

For those of you unfamiliar with the term lead magnet, it is a free offering to your audience that you provide in exchange for their contact details. This can form part of your marketing plan in that you can now nurture what we call your "warm audience" ie people who have expressed interest in your product.

This comprehensive list explains 8 formats for different lead magnets that you can start creating for your audience today.

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